Lucent Lab /

Lucent Lab /

Lucent Lab /

Thursday, September 12, 2024

Directed the full visual language, motion system, and tone for a interactive installations.

Category:

Creative Direction

Client:

Lucent Inc.

Duration:

8 – 9 Weeks

Location:

Tokyo, Japan

Live Website

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Digital Designer

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Digital Designer

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Digital Designer

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Sofía Avilés

(01)

Branding

Sofía Avilés

(01)

Daniela Bohorquez

(02)

Project Manager

Daniela Bohorquez

(02)

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Clarifications

© Help Center ヘルプ

Clarifications

© Help Center ヘルプ

Clarifications

FAQ.

FAQ

Is this initiative promoting tax evasion?

Why defend cash if digital payments are more convenient?

Who benefits most from the Cash Only Route?

Is this anti-technology?

Why focus specifically on cash-only establishments?

What is the “Cash Only Route” exactly?

How do you measure impact?

Isn’t cash disappearing anyway?

How is the NGO funded?

What is the long-term vision?

Is this initiative promoting tax evasion?

Why defend cash if digital payments are more convenient?

Who benefits most from the Cash Only Route?

Is this anti-technology?

Why focus specifically on cash-only establishments?

What is the “Cash Only Route” exactly?

How do you measure impact?

Isn’t cash disappearing anyway?

How is the NGO funded?

What is the long-term vision?

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